The John Lewis Christmas advert 2020 has officially landed, and this year, it’s all about ‘giving a little love’ – a sentiment that’s particularly poignant in the face of the turbulent 12 months we’ve all been through together. John Lewis executive director Pippa Wicks said: "We recently set out our ambition for our business to be a force for good - so we decided that this year was the year to break the mould and do something different. The retailer said it hopes the campaign, which will run under the strapline "Give a little love", will encourage people to donate. "We have a long tradition of helping support the communities which we serve, so, as we launch one of the best-loved assets, our Christmas ad, it's fitting to take this one step further by working hand in hand with two incredible charities supporting families in need.". The two-minute film begins with a boy looking up at a football which has become stuck in a tree. While a further £11million is to be donated by branches of the stores to help local charities supporting families in need this Christmas. Meanwhile, rather than focus on giving presents, the uplifting 2020 advert is all about the importance of kindness and giving to charity, showing how small acts of kindness and good deeds can change other people’s lives in meaningful ways. The advert – which went live across the John Lewis and Waitrose social media channels at 7am on 13 November – will first be broadcast on TV the same day, during The Voice on ITV. The much awaited John Lewis and Waitrose Christmas advert for 2020 is finally here. Want to bookmark your favourite articles and stories to read or reference later? With 2020 being a tough year for many, marketing and advertising bosses at John Lewis had a task on their hands to create yet another impressive narrative. John Lewis and Waitrose are celebrating small acts of kindness this year, Two neighbours are seen pulling an extra long cracker that stretches between their houses in a nod to social distancing, A nurse helps to fix a young girl's broken glasses as they ride on a bus together, The advert features various different types of animation this year, John Lewis and Waitrose are encouraging people to 'Give A Little Love' this festive season, This year's advert is soundtracked by an original song from singer-song writer Celeste, The ad also features a tribute to Captain Tom Moore whose act of kindness raised over a million for charity, The campaign celebrates kindness and asks a nation to 'Give A Little Love', A boy rushes over to put his Christmas box under the family tree, The ads aim to raise money for a number of good causes, The retail giants said they had considered scrapping their costly ad campaign this year, Subscribe to Daily Mirror and Sunday Mirror newspapers, Who is Celeste? The soulful voice of the 26-year-old British-Jamaican singer is heard throughout the commercial accompanied by a soft piano. Start your Independent Premium subscription today. John Lewis is celebrating kindness through this year's advert with Waitrose. Animated film inspired by acts of kindness during the pandemic, Find your bookmarks in your Independent Premium section, under my profile. Together John Lewis and Waitrose are aiming to raise £4m for … As well as fundraising, Waitrose and John Lewis will offer practical support to the charities. Something went wrong, please try again later. Speaking about being asked to take part int he campaign, Celeste said: “I felt really honoured to be asked to take part. The 2020 John Lewis Christmas advert is officially here, giving you the perfect excuse to deck the halls with boughs of holly. If you are not in the position to make a financial contribution, the companies will be promoting volunteer projects across their stores for the duration of the Christmas campaign, in the hope it will encourage shoppers to “give a little love” this festive season. But, while some things we love about Christmas might look different this time round, there are still many traditions making a return for 2020, including the release of the department store’s much-anticipated festive campaign. A release date hasn't yet been confirmed but it's usually around mid-November. John Lewis Christmas advert divides viewers as some brand it 'worst one yet' James Bailey, executive director of Waitrose, revealed how the 2020 campaign was almost scrapped. The 2020 John Lewis Christmas advert has all the usual things you’d expect from a Christmas scene. When will the John Lewis Christmas advert 2020 be released? I wanted to create something that felt classic but still true to who I am as a writer and performer.”. It comes after a testing year for the John Lewis Partnership, which has cut around 2,800 jobs since the start of the pandemic as it closed eight stores and reduced its head office workforce. The John Lewis Christmas 2020 advert is a key part of this initiative. Ten pence from each download of A Little Love will go to the charity campaign. The John Lewis Christmas advert is something we look forward to all year and the retailer has finally revealed what its campaign for 2020 will be about. A range of ‘Give a Little Love’ merchandise, including a heart shaped umbrella (£25) like the one shown in the advert, is also available to buy on the Waitrose and John Lewis websites and in stores, with all profits from the sale of the products going towards the appeal. John Lewis and Waitrose have unveiled their heart-warming festive campaign for Christmas 2020. mirror. The John Lewis Christmas Advert 2020: A fitting finale for the year we relied on the kindness of strangers Culture. When is the 2020 John Lewis Christmas advert out and what will it be? The John Lewis 2020 Christmas advert, titled “Give a Little Love”, is inspired by the sense of community spirit shown by the British public during the coronavirus pandemic. Watch 2020’s John Lewis Christmas advert inspired by random acts of kindness in lockdown. The advert reflects the theme of kindness throughout, and it may surprise some viewers to know that there’s no mention of coronavirus at all in the advert. Advertisement. Unlike previous years, when the advert has focused on a single protagonist, this one is filled with a number of different characters who each perform touching acts of kindness. The joint Waitrose and John Lewis Christmas advert 2020 was almost cancelled: 'We did consider whether it was right to produce an ad this year at all.' The former British Army Officer inspired lots of people with his act of kindness this year, as he raised £1.5million for NHS Charities by doing laps of his garden ahead of his 100th birthday in lockdown. We’ve all heard it. John Lewis' 2020 Christmas advert celebrates the kindness of the nation amid the pandemic. And for the first time, the John Lewis ad is soundtracked by an original song written and performed by BRIT Award winner Celeste. John Lewis's VERY merry 2020 Christmas advert revealed: Retailer ditches traditional tearjerker for uplifting animation about spreading 'a little love' - because viewers want an … Last year, Celeste won a Brit Award and in January this year she was crowned BBC Music’s Sound of 2020. John Lewis launches its first ever campaign will see it advertise its spring season on TV for the first time ever. This year, many people’s plans for the festive period remain uncertain due to the ongoing coronavirus crisis. The John Lewis 2020 Christmas advert, titled “Give a Little Love”, is inspired by the sense of community spirit shown by the British public during the coronavirus pandemic. In September, the group also told staff they would not receive a bonus for the first time since 1953 after it dived to a £635 million pre-tax loss for the six months to July, following a £470 million write-down on its stores. Commenting on her song Celeste said; “I felt honoured to be asked to take part. John Lewis and Waitrose have unveiled their heart-warming festive campaign for Christmas 2020, Get our daily coronavirus email newsletter with all the news you need to know direct to your inbox. Tara Evans; ... John Lewis said the reason behind this was because it … Join thought-provoking conversations, follow other Independent readers and see their replies. While the majority of the retailer’s past adverts have been created to simply spread a little festive cheer, this year’s campaign hopes to make a real difference to some of those hit hardest during 2020. In 2019, Dan Smith from pop band Bastille recorded a version of REO Speedwagon’s “Can’t Fight This Feeling” for the Edgar the dragon advert, and before that, Elton John performed his classic “Your Song” for the 2018 offering. John Lewis & Partners is a brand that knows how to get us all in the mood for Christmas with its beautiful festive adverts.. The heart emblem is then carried through a series of animated scenes, featuring an array of characters and animals depicted in different forms of moving art, such as claymation, CGI and cinematography. MORE : John Lewis’ 2020 Christmas advert almost didn’t happen at all – why the superstore took a drastic U-turn just months before launch. What is the John Lewis Christmas advert about and who sings the song? This came after the Vaults' version of Randy Crawford's “One Day I'll Fly Away” for the 2016 Buster the Boxer advert. Here's everything you need to know. For example, we see a snowman offer up his head as a spare wheel to a couple trying to get home for Christmas, when the ball of snow turns into a heart-shape, as well as a family who drop off a bag of Waitrose food outside someone’s front door, after which the bag also transforms into a heart. You can also make donations online at John Lewis (here) and Waitrose (here). Want an ad-free experience?Subscribe to Independent Premium. “The scenes are connected to create a long chain of giving, as each film passes the campaign’s heart emblem on to the next part of the film,” explains a statement released by John Lewis and Partners. Explaining the reasons behind this year's campaign, James Bailey, executive director of Waitrose, said: "Each year festive adverts come and go - and some are remembered more vividly than others. John Lewis always remain … While this is the most explicit charitable partnership John Lewis has undertaken as part of its Christmas campaign, it’s not the first. There are nine different scenes in total created by eight artists, including Chris Hopewell, who has made music videos for Radiohead, and French animator Sylvain Chomet. That's why Waitrose and John Lewis are working together to donate essential food, goods, support and money to those in our community hit hardest by the pandemic. Snow, tinsel, lights, Christmas crackers, snowmen, Christmas trees and… pigeons. John Lewis hints at emotional 2020 Christmas advert ahead of release date When is the John Lewis advert released? 2020 … Written by Jessica Morris Photo courtesy of John Lewis Partnership ‘Come quick it’s on!’. 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