(CNN Business) —. Zion had the ball to the top of the key pivots and DOWN GOES ZION! Duke’s contract with Nike allows the players a variety of footwear options. 1:42. Duke Blue Devils freshman Zion Williamson suffered a knee injury in the first minute of Wednesday's loss to the North Carolina Tar Heels after his left shoe—which was a Nike… Zion Williamson: Basketball prodigy injured 33 seconds into star-studded match after Nike shoe bursts By George Ramsay , CNN Updated 2257 GMT (0657 HKT) February 21, 2019 The move followed a high-profile blowout during February game. Duke head coach Mike Krzyzewski stated postgame that Williamson’s injury is a mild knee sprain. Why Zion Williamson’s Sneaker Blowout Won’t Hurt Nike – Footwear News Zion Williamson injury: Nike issues statement after Duke freshman blows out shoe, sprains knee vs. UNC Nike says in the case of Williamson it is an … Duke's budding and unpaid super-star Zion Williamson's Nike sneaker exploded causing him to injure his knee during the first minute of Duke's match-up with rival North Carolina. Zion Williamson's mild knee sprain and Nike shoe blowout led the headlines for both NBA Draft reasons and because it brought up a discussion of amateurism. Duke's Zion Williamson made an early exit from Wednesday's rivalry game after suffering a "mild" right knee sprain when his left Nike basketball shoe blew out. 8 North Carolina on Wednesday night. Instead, spectators retain the image of a freak injury that Zion Williamson, the potential number one 2019 NBA Draft prospect, suffered due to his Nike PG 2.5 shoe bursting open. 1 pick in this year’s National Basketball Association draft -- sprained his knee when his Nike sneaker fell apart. Zion's foot rips right through the sole of the shoe causing him to fall on his wallet. Duke’s freshman sensation Zion Williamson is derailed by a shoe blowout during Wednesday’s game against North Carolina. ET Soon after Zion Williamson's basketball shoe ripped apart, Nike's stock price took a billion-dollar hit. Shoe blowout, injury raises fears for NBA’s likely #1 pick. I do not own this video. Another issue for Nike is how the blowout will impact the shoe giant’s relationship with Williamson. Duke’s Zion Williamson blows out his shoe, injures knee, and Nike gasps in horror Published: Feb. 21, 2019 at 11:17 a.m. Nike executives lived their worst nightmare on Wednesday afternoon. Fans roast Nike after top prospect Zion Williamson's shoe blowout. Nike… , March 15, 2019, 9:39 AM PDT. Duke star Zion Williamson's shoe blowout wipes more than $2 billion off Nike market value. Eben Novy-Williams. After Duke's Zion Williamson, college basketball's highest-profile player, mildly sprained his knee, Nike found itself at the center of a firestorm. See Nike's new 'hands-free' shoe. Nike criticized after shoe rips apart, injuring duke star zion williamson. Nike’s reaction to the incident helped maintain their stellar brand image, which they’ve cultivated through years of public relations strategy executions all while ensuring the problem would be investigated. Zion williamson's exploding nike sneaker and knee injury was such a shock to everyone from basketball fans to barack obama. By. Awful look for Nike. Duke sensation Zion Williamson showed up to the Blue Devils’ Feb. 20 rivalry game against North Carolina with a pair of Nike PG 2.5 sneakers, but left Cameron Indoor stadium with a sprained left knee and one intact shoe. Williamson’s chosen shoe for Wednesday night’s game was Nike’s Paul George 2.5 model. Zion williamson was wearing a $110 pair of nike sneakers when one shoe exploded and he. Nike Sent a Team to China to Fix Zion Williamson's Sneakers. Skip to Main Content Skip to Search. The moment was summed up best by former President Barack Obama, in the house to witness the Zion show, who is seen in a GIF pointing to the floor and saying, “ His shoe broke .”. The entire sole from toe to heel came loose. Competition in the athletic shoe business is pretty serious, but Puma picked an inappropriate time to throw some shade. He wore Adidas shoes when he played his high school ball at … Duke superstar (and presumed no. Duke University star freshman Zion Williamson -- the consensus No. Duke's Zion Williamson suffers freak injury when Nike shoe blows out - YouTube. Zion Williamson returns from knee injury following Nike shoe blowout. Sneaker Blowout Science: How Zion Williamson’s Nikes Came Apart. Share. Nike issued a statement, calling the PG 2.5's blowout an "isolated occurrence." Why Zion Williamson’s Nike PG 2.5 shoe split on-court won't have a huge impact on the brand. Sports apparel giant Nike's shares took a $1.1 billion hit on Thursday as the fallout from Duke forward Zion Williamson's knee injury continues on social media. Duke star's Nike shoe blows out 01:07. Zion Williamson: Nike and Duke reps meet to discuss Zion's shoe blowout - ABC11 Raleigh-Durham. That the shoe blew out on National TV. That the shoe blew out on Zion Williamson. In the first minute of the high-profile Duke-North Carolina game, Blue Devils star Zion Williamson exited with an injury after his shoe broke. Nike is playing damage control after Duke basketball phenom Zion Williamson tore his sneaker in a game Wednesday evening. Nike’s worst nightmare occurred on Wednesday night. That the shoe blew out for Duke-UNC. Zion Williamson’s Nike shoe exploded during Duke’s showdown with archrivals, the University of North Carolina. As his Nike shoe blew out, Williamson sprained his right knee on the first possession of what became top-ranked Duke's 88-72 loss to No.